‘Still open for business’: Gloucester downturn prompts campaign

THIRTY concerned local business owners came together on Wednesday 4 June to discuss ways to promote Gloucester as a destination that is still open for business after the recent flooding.

There has been a distinct downturn in business trade since the floods, with the roads to Walcha and the Barrington Tops still closed, and potential visitors thinking that they might be a burden on the town while it recovers.

The meeting, promoted by the Gloucester Business Chamber, and chaired by President Matt Clinch, looked at various suggestions and ideas.

“We are looking for ideas about what can be done to promote the town during the next 90 days,” said Mr Clinch.

It was noted that there had been many accommodation cancellations since the flood, and that a campaign was needed to promote day tripping to the town, and that a concerted effort was needed.

“We need to do our own heavy lifting, and share a common message through our own networks,” said Mr Clinch.

“We need everyone to pitch in.”

One well received idea from Anna Burley was for Gloucester residents to share #comehome on social media, encouraging those with relatives in Gloucester to come for a visit, even just for a day or a weekend, and to take in the shops and restaurants.

Another idea was to create a video promoting local businesses, with computer whizz Michael Samerski offering his services for free.

Deborah Sheely from Gloucester Landscapes explained that many tradies have also experienced a slump, and locals should be encouraged to bring forward any jobs that they might have been putting off.

MidCoast Council’s tourism marketing arm, Barrington Coast, came in for some criticism for the information it circulated about the flooding and its effects.

“Barrington Coast should have been left as the Council’s marketing arm,” said Mr Clinch.

“People think we’re closed for business.”

Everyone attending was encouraged to send any ideas to the Business Chamber, and suggestions from the broader community are welcome and can be sent to hello@gloucesterbusinesschamber.com.au.

By John WATTS